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New Luxury Condos Use Tennis To Lure Clients

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Novak Djokovic owns a home in Miami’s Surfside neighborhood near South Beach. One of the newest oceanfront, ultra-luxury buildings in the neighborhood — the 16-resident Arte by Antonio Citterio opening later this year — plays off the area’s love of tennis to attract clients to the $10 million units by placing a rooftop tennis court overlooking the community’s beach chic Art Deco ambiance and palm tree-lined streets.

Then, in New York, Waterline Square, also opening later this year, offers up the first and only indoor regulation-size tennis court in a residential development in the city, complete with bleachers. The Grand in Westwood in Los Angeles features a private rooftop sport court with its penthouse, the Four Leaf Towers in Houston, designed by Cesar Pelli, boasts a handful of tennis courts and other Miami-area condo buildings now include tennis courts in a wave of creating a newfound tennis experience to lure upscale clients.

“There is a level of prestige that comes along with having a private tennis court, especially one that overlooks the ocean,” says Alex Sapir, developer of Arte in Miami. “In designing Arte, we wanted owners to feel like they have exclusive access to their very own private club, and we knew that an essential part of this experience would be the building’s rooftop. We chose a tennis court for this space to evoke a resort-like feel and to emulate the offerings of a country club.”

Sapir says Arte will likely represent a third or fourth home for buyers, so creating an environment that they won’t want to leave — and by embracing a current real estate trend of accentuating healthy lifestyles — includes tennis for Miami.

 

Source:  Forbes

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